I agree that blogging is a great channel to reach your audience (customers, influencers, etc.); however, I think there's another, more important, role for blogging to play in a company.
The number one problem in any company I've ever been involved with has been communication. Between Engineering and Sales, between Sales and Marketing If nothing more, corporate blogging opens up a channel with one other very important audience: your own employees. I'm willing to bet there will be more use of blogging to enable internal communications than external communications. Of course, those of us on the outside world will probably not have confirmation of this for quite some time.
Thomas
· 5 years ago
This would have been an interesting topic to discuss for my research paper in the spring. I was the first student the professor every had that wanted to include as part of research and write about weblogging and photoblogging on "virtual communities" - sociology of cyberspace (2nd year). There was not alot of literature on blogging at that time. And professor noted it is something a third or fourth year student would be doing. I manage to complete the task anyways.
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The number one problem in any company I've ever been involved with has been communication. Between Engineering and Sales, between Sales and Marketing If nothing more, corporate blogging opens up a channel with one other very important audience: your own employees. I'm willing to bet there will be more use of blogging to enable internal communications than external communications. Of course, those of us on the outside world will probably not have confirmation of this for quite some time.